PRAVANA’s product development team were inspired by the latest color trends from the beauty and fashion world. Armed with this knowledge the team created a way to apply it to the hair world. Pairing these new found ideas and trends with the growing crystal trend , currently fueled by celebrities and top influencers, it was failry obvious that this was a moment the hair world had to seize, and we have. The Pravana VIVIDS crystals were born, or “unearthed” if you will.
6 brand new colours were added to the VIVIDS Crystals collection. Embracing the prismatic, dimensional qualities found in actual crystals. Adding to this new dimension the team included on-trend, white space shades, alas, 6 brand new, exciting, multi-tonal colors that reflect a true tone on Levels 7 through 10 on the same head of hair.