Shades ALK is a new liquid-cream alkaline demi-permanent hair color that delivers the power of a color, care of a gloss, with key ingredients only*.
This ammonia-free formula provides:
- Up to 75% gray coverage
- Up to 1 level of lift
- Up to 8 weeks of vibrant, true-to-tone results.
Formulated with a 14% Hydro-Magnetic Complex, it leaves hair visibly healthier, shinier, and more hydrated in just one single service.
BENEFITS:
- Intensely nourished, moisturized, and hydrated feel
- Restored movement + bounce
- Fast mixing + easy rinsing
- True to tone results
- Liquid-Cream precision consistency
- Full-bodied predictable color payoff
- One Universal Developer: 10 Volume Pro-Oxide Cream Developer